Design of the fidelity program “Amics del Patrimoni Cultural de Catalunya”, promoted by the Agència Catalana del Patrimoni Cultural (ACPC), pursuing the objective of increase the number of visitors, regarding specifically the interest of the Catalan public itself. The idea was to involve the citizenship in the conservation and dissemination of their own cultural heritage, promoting also a greater collaboration among the different institutions & networks working on research, conservation & disclosure of the Catalan heritage. In order to evaluate its implementation other similar national & international experiences were benchmarked. After that a program was defined and the first strategies were also developed.
Nartex Barcelona
